MISSION STATEMENT
Reel Sassy, LLC is dedicated to providing high-quality fishing apparel and accessories to women who love to fish; love someone that fishes or just loves to look cute on the dock or at the marina. Our merchandise focus is to create a stylish, comfortable and affordable product that all women will love to wear!

VISION
Reel Sassy is owned and operated by Kimberlee Ewing & Kristy Levin. We created this line because we love to fish; love someone that fishes & we love to look cute while doing it. After years of being involved in the sport-fishing industry it became apparent that there were no products specifically designed for women.

Have you been searching for great fitting clothing and accessories that showcase your love for sportfishing, products that were designed for women that aren't men's clothes in small sizes? Products that are in feminine colors like pink and have a little bit of a sassy flair? Well, we did for years and that is why Reel Sassy was created. We are glad that you have found us and we welcome you to our website! We have combined all of the latest fashion trends, incorporated them with our love for sportfishing and put together items that you can wear anywhere. Long sleeve shirts in the perfect weight for the chilly ride out in the morning along with adorable tank tops that can be worn as a bathing suit cover up or a perfect match with jeans and skirts. All of our products were designed for versatile wear whether you are on the dock, on the boat or at many of the tournament events. We also have the popular "slogan" tops which will catch anyone's attention that is involved in this industry. Give your men back their "boat shirts" and come aboard Reel Sassy for cute, sassy ladies sportfishing clothing.

BIO
Kimberlee Ewing & Kristy Levin are Florida natives raised in South Florida. After they both married sportfishing boat captains, they have traveled from Fort Pierce to West Palm Beach, the Bahamas, Bermuda, Virgin Islands and even to Mexico following their husbands on the tournament trail. Whether Sailfish or Marlin, sportfishing is a part of their lives - they have carved their own niche in supporting their husbands and being a part of this male dominated sport. It was during the boat shows, tournament banquets and conservation forums that they realized there were no products specifically designed for them. This is where "Reel Sassy" began... A random thought between best friends who vowed to introduce a product into the marketplace that they would be proud to wear and that all women could enjoy. A commitment to quality, fit and fun is what "Reel Sassy" is all about.